4/21/2010

Industry Veteran to Lead NY/NJ Sales Team

Ayer, MA- USA (April 21, 2010)- SILPRO, a leading manufacturer of premium high-performance floor preparation, masonry and concrete repair products, announced today that floor preparation and concrete repair industry veteran Joseph Sanfratello has joined the company’s sales team as a Regional Manager. In this capacity, Mr. Sanfratello is responsible for servicing key customers and growing SILPRO’s business in the NY/NJ Region. He will play a leading role in the introduction of new products and expansion of SILPRO’s business in the region.

Mr. Sanfratello has more than 20 years of experience in the concrete restoration and floor repair industry. A recognized leader in his field, Mr. Sanfratello brings exceptional sales leadership skills to SILPRO, as well as a proven ability to develop and maintain strong working relationships with distributors, contractors, architects and other key decision-makers. He has an extensive background in technical sales within the concrete repair industry combined with strong hands-on expertise.

“Joe’s expertise in floor preparation and concrete restoration provides SILPRO’s customer with unsurpassed industry knowledge, service and technical assistance. His proven ability to work with applicators in the field, management, engineers and architects makes him an ideal leader for our team in the NY/NJ Region.” said Brooks Patterson, President of SILPRO LLC.

Among Mr. Sanfratello responsibilities will be the sale and marketing of SILPRO’s leading products, including VO Patch™, a low shrink calcium aluminate repair mortar with corrosion inhibitor that is designed for restoring and repairing vertical and overhead concrete and masonry surfaces. He will be a point of contact for contractors and will help to build upon SILPRO’s strong base of business with quality minded professionals in the region.

“I am thrilled to join the solid team of professionals at SILPRO and look forward to interacting on a regular basis with existing and future SILPRO customers,” said Joe. “SILPRO is a recognized leader in our industry and I am truly pleased to add my perspective to the company’s staff of experts. As a group, I am certain that we will continue to dispense the best advice, provide the highest quality products and help overcome even the most rigorous building challenges.”

Mr. Sanfratello is based in Congers, NY, where he lives with his wife Michelle and their two children.


About SILPRO

Over 55 years strong, SILPRO is a leading manufacturer of floor preparation, concrete and masonry restoration products. The company’s products are based on an intimate understanding and appreciation of the issues, problems, and concerns faced by the floor preparation and concrete/masonry repair industries. SILPRO’s experienced staff of professionals is uniquely able to answer questions, offer advice, and solve the most demanding challenges encountered on renovation and new construction projects.

Sold primarily through flooring, building and masonry supply distributors, SILPRO’s marketplace success with quality minded professionals is based upon its competitively priced high-performance products and its exceptional industry knowledge, service and technical assistance.

SILPRO is headquartered in Ayer, MA, USA.

For more information visit http://www.silpro.com/ or call (800) 343-1501.

Contact:

Chris Bolognese
(978) 772-4444
cbolognese@silpro.com