Ayer, MA- USA (September 28, 2009)- SILPRO, a leading manufacturer of premium high-performance floor preparation, masonry and concrete repair products, announced today that Toni Hand has joined the company’s marketing team. Ms. Hand is responsible for coordinating and executing the company’s marketing programs including advertising, public relations and promotions.
“SILPRO’s introduction of PATCHCO™, a new low shrink calcium aluminate underlayment and repair mortar, has fueled our recent growth. Toni Hand will play a key role in continuing to build the momentum behind the SILPRO brand and reputation in the marketplace. Her experience in planning and executing marketing campaigns will be critical in helping us to achieve our strategic goals,” said Brooks Patterson, President of SILPRO LLC.
Among Ms. Hand’s responsibilities will be supporting the introduction and roll-out of SILPRO’s new line of extended-life masonry, stone and concrete sealers that conform to the new regulations established for Volatile Organic Compounds (VOC) throughout the Northeast and
“I look forward to having the opportunity to build upon SILPRO’s reputation as a leading manufacturer of high-performance products for quality-conscience professionals,” said Toni. “SILPRO’s new line of improved extended-life sealers provides an excellent platform for enhancing the company’s brand recognition nationwide. To celebrate the launch of MASONRY LUSTA PLUS™ and SILOCKS PLUS™, a full color in-store product display will be available to highlight the many benefits of the new extended-life formulations. Our in-store marketing efforts will be directly aimed at helping our partners to realize the full potential of their businesses through the delivery of expert advice and top quality products designed to meet the most demanding applications.”
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About SILPRO
Over 55 years strong, SILPRO is a leading manufacturer of floor preparation, concrete and masonry restoration products. The company’s products are based on an intimate understanding and appreciation of the issues, problems, and concerns faced by the floor preparation and concrete/masonry repair industries. SILPRO’s experienced staff of professionals is uniquely able to answer questions, offer advice, and solve the most demanding challenges encountered on renovation and new construction projects.
Sold primarily through flooring, building and masonry supply distributors, SILPRO’s marketplace success with quality minded professionals is based upon its competitively priced high-performance products and its exceptional industry knowledge, service and technical assistance.
SILPRO is headquartered in Ayer, MA,
For more information visit http://www.silpro.com/ or call (800) 343-1501.
Contact:
Chris Bolognese
(978) 772-4444